The way to learn to write good emails is to learn the principles and then practice. The same goes for messages that encourage people to regard your organization with goodwill and simple routine messages. This case asks you to do all of these, in an intercultural context. So, read the following:

On Writing Emails

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• Professional E-Mail Needs Attention

Christensen, G.J. (2003). Professional E-mail Needs Attention. Accessed from: http://www.csun.edu/~vcecn006/email.html

Does E-Mail Escalate Conflict?

Some of these articles help to explain some of the bad outcomes that email can lead to. The articles also help you to see how to avoid these outcomes.

Peele, T. (2012, Jan 29). It’s time to get tough on officials’ texts, emails.Contra Costa Times. Retrieved from http://search.proquest.com/docview/1034248216?accountid=28844

Petraeus shocked to hear of emails, associates say. (2012, Nov 13). Los Angeles Times. Retrieved from http://search.proquest.com/docview/1151214676?accountid=28844

Don’t hide behind your emails. (2012, Oct 25). The Daily Post. Retrieved from http://search.proquest.com/docview/1115208107?accountid=28844

• http://www.101emailetiquettetips.com/index.html Writing Effective E-Mail: Top 10 Tips

Jerz, D.G. (2000). E-Mail: Ten Tips for Writing It Effectively. Accessed February 17, 2011, at: jerz.setonhill.edu/writing/e-text/e-mail.htm

On Writing Goodwill Messages

• The Write Stuff for Quality

Campanizzi, Jane (2005). The Write Stuff for Quality. Accessed February 17, 2011, at: http://qpc.co.la.ca.us/cms1_035856.pdf.

On Intercultural Communication

Peele, T. (2012, Jan 29). It’s time to get tough on officials’ texts, emails.Contra Costa Times. Retrieved from http://search.proquest.com/docview/1034248216?accountid=28844

Petraeus shocked to hear of emails, associates say. (2012, Nov 13). Los Angeles Times. Retrieved from http://search.proquest.com/docview/1151214676?accountid=28844

Don’t hide behind your emails. (2012, Oct 25). The Daily Post. Retrieved from http://search.proquest.com/docview/1115208107?accountid=28844

• Intercultural Communication: A Guide to Men of Action

This article is very old, very short and very good.

Hall, E. T. & Whyte, W. F. (1960). Intercultural Communication: A Guide to Men of Action. The International Executive.New York, 2(4) 14-15.

The Anthropology of Manners

Ditto for this one.

Hall, E. T., (1959). The Anthropology Of Manners. The International Executive. New York, 1(3), 9-11. (ProQuest)

And Then…

Please read the two articles below in the ProQuest data base. Then imagine you are VP Employee Communications at a large service firm, such as a bank, advertising or consulting firm.

R, S. G. (2008). Tame the email beast! A baker’s dozen.Performance Improvement, 47(4), 5-6. Retrieved from http://search.proquest.com/docview/237235613?accountid=28844

(VIDEO + ARTICLE) Manktelow, J. & Carlson, A.Writing Effective Emails: Making Sure Your Messages Get Read and Acted Uponhttp://www.mindtools.com/CommSkll/EmailCommunication.htm

Assignment Instructions:

Read the article “Tame the email beast!” Create an email, in a letter format, (about 450 words) to all of your employees to announce an email policy that you have just created. You are not persuading: you are announcing. Specify the response that you want from the email (for example: ask the recipients to email a receipt response). Your email must start with an introduction and end with a conclusion. You must be tactful and professional. Remember: some of those folks have been around a long time and some are beginning their very first jobs.

Then write a brief summary (about 300 words) explaining why you chose to emphasize these principles in your email and discuss at least three rules that you used from the article “Tame the email beast!” and why you wrote your message as you did. In this summary, please discuss your objectives and how you used the other background readings.

This section of the assignment should include at least 2 references (using the articles provided in the case study), properly cited, to articles from the background materials.

Your assignment will be graded on logical flow, ease of reading, tone of message, references to articles, understanding of concepts, and (for that extra special touch) tasteful creativity.

Be careful: remember that emails can be leaked! If your email appeared on Page 1 of the Wall Street Journal, would you be proud or embarrassed?

Submit your assignments by the module’s due date.

Assignment Expectations:

Write a short email (450 words) announcing an email policy after reading the required article.

Write a summary (about 300 words) explaining why you used the principles and the rules from the articles that you used in writing your email.

module 1 SLPLearning by Doing

A nice aspect of a course in business communication is that you can learn by doing. In business communication, you can actually create real communications (such as emails, letters, memos, etc.) and see how they work out in real life. In the TUI tradition of creating Session Long Projects that actually apply to your life and work, we ask you to create a communication for the organization you are in.

Assignment Instructions:

Read the following case study excerpt (derived from Dr. Guffey’s Business Communication Newsletter):

Like many colleges and universities, we are facing severe budget cutbacks. Our division, along with all other campus departments, faces a 25 percent budget reduction this year. Although we have less income to work with, we are reluctant to cut services that might diminish our instructional goals.

One place where the division can save money and not disturb your relationship with your students is close to your office desk. Organizations around the country are saving money and improving their recycling efforts by having employees empty their own trash baskets. By walking with your trash to the recycling bins in the basement, you will gain a bit of exercise, reduce departmental custodial costs, and help the environment with efficient recycling.

Write:

Write one routine email and one goodwill email for the organization you are in using the above case study content. Use the content to inform your organization’s members about the budget cutbacks and a creative goodwill email for those employees who embrace the new routines. After you’ve written them, analyze them, identifying all the principles for creating good news messages, routine messages and emails that it embodies. This should be about 500 words, both emails combined. Both letters should have an introduction and a conclusion. No bullets please.

Submit your assignments by the module’s due date.

Assignment Expectations:

Write two short emails.

Write a summary (about 500 words) explaining why you used the principles you used in writing your emails.