Strategic Alliances: Creating growth opportunities in the international market- towards a global village

Strategic Alliances: Creating growth opportunities in the international market- towards a global village

Abstract:

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The research describes the process of strategic alliance and its impact on the global marketplace. Strategic Alliance has evolved as an essential tool for the corporate sector to reduce the pressure of competition and create a sustainable competitive advantage in the marketplace. The researcher has tried to explain the process of creating an alliance and has chosen the case of Shaca Construction and Urban Fabrik, construction companies for evaluating the above assertion. The researcher has gathered relevant primary and secondary resources for understanding the past developments of the process and compares them with the present situation. The researcher has used a suitable research methodology for evaluating the research aims and objectives.

Dissertation must be written in 15,000 words count, it must include Title Page, Abstract, Body Part, Conclusion, References and Appendices 

Table fo content for Dissertation 

• Research Structure: 7
• Chapter 1: Introduction 8
• 1.0 Introduction: 8
• 1.2 Background of the study: 8
• 1.3 Rationale of the study: 9
• 1.4 Problem Statement: 10
• 1.5 Research Aim: 11
• 1.6 Research Objectives: 11
• 1.7 Structure of the Research: 11
• 1.8 Conclusion: 12
• Chapter 2: Literature Review 13
• 2.1 Introduction: 13
• 2.2 Conceptual Framework: 13
• 2.3 International Strategic Alliance: 14
• 2.4 Theories of Strategic Alliance: 15
• 2.4.1 Knowledge based theory: 15
• 2.4.2 Resource Based Theory: 16
• 2.5 Trusts and Control in Strategic Alliance: 18
• 2.6 Comparing Strategic Alliance with Joint Venture and Mergers: 20
• 2.7 Logic behind creating strategic alliances: 21
• 2.8 Demerits of Strategic Alliance: 21
• 2.9 Role of key individuals in Strategic Alliance: 22
• 2.10 Summary: 23
• 3.0 Introduction 24
• 3.1 Methods Outline 24
• 3.2 Research Onion: 24
• 3.5 Research Design: 28
• 3.5.1 Justification and limitations for selection of Descriptive design: 28
• 3.6 Sampling Method: 28
• 3.7 Data Collection Methods: 29
• 3.8 Research methods: 29
• 3.9 Research Questions: 30
• 3.10 Research Ethics: 30
• 3.11 Research Limitations: 30
• 3.12 Summary: 30
• Chapter 4: Presentation of Data 31
• 4.1 Introduction: 31
• 4.2 Quantitative Questionnaire for employees: 31
• Chapter 5: Analysis of Data 42
• 5.0 Introduction: 42
• 5.1 Quantitative Analysis for employees: 42
• 5.2 Qualitative Questionnaire for managers: 44
• Chapter 6: Discussions and Interpretations of Findings 46
• 6.0 Introduction: 46
• 6.1 Interpretations of Quantitative Research: 46
• 6.2 Interpretations of Qualitative Research: 49
• Chapter 7: Conclusions, Implications and Recommendations 52
• 7.0 Introduction: 52
• 7.1 Objective Linking: 52
• 7.2 Recommendations for the industry: 55
• 7.2.1 Alliance Strategy: 55
• 7.2.2 Alliance Management: 56
• 7.2.3 Alliance Capability: 56
• 7.3 Recommendations for future research: 57
• References: 58
• Appendices: 62
• Section A: Quantitative Questionnaires 62
• Section B: Qualitative Questionnaires 66
• Section C: Reflective Statement of the study 67