Q43/50: Showing consumers a sample of ads and promotions for a variety of products and inviting them to shop at a laboratory store is characteristic of which type of test marketing? A. free test markets. B. standard test market. C. simulated test markets. D. controlled tests markets.
Q44/50: Each person fits incoming information into an existing mind-set. ________ describes the tendency of people to interpret information in a way that will support what they already believe. A. selective distortion. B. selective retention. C. selective modeling. D. selective attention.
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Q45/50: ____________ is the full positioning of a brand – the full mix of benefits upon which it is positioned. A. service proposition. B. correlation proposition. C. value proposition. D. selling proposition.
Q46/50: Today most companies are moving toward mass marketing because of the changing nature of the marketplace. A. true. B. false.
Q47/50: According to the BCG growth-share matrix, which types of SBUs listed below often produces profits that help to support other SBUs in need of investment? A. stars. B. Cash cows. D. Question marks. C. Dogs.
Q48/50: All of the following are factors that need to be considered when choosing a market-coverage strategy except: A. company revenues. B. product variability. C. cultural factors. D. product’s life-cycle stage.
Q49/50: The ___________ is the mental process through which an individual passes from first hearing about an innovation to final adoption. A. diffusion process. B. adoption process. C. innovation process. D. new product development process.
Q50/50: Which of the following best describes the first stage of the new product development process? A. idea screening. B. concept development and testing. C. idea generation. D. business analysis.
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