Select and research an advertising agency. You can choose a national or local agency. Write a 3-5 page overview and evaluation of the agency. Your evaluation should be written in two sections. The first section should describe the agency’s unique aspects, strengths, services, approach to marketing communications, specialties, client list, and so forth. The second section should be your opinion of the organization as a marketing communication firm. Include your perception of the organization. See below for a list possible advertising agencies.
National Agencies
1. Crispin Porter & Bogusky
2. R/GA
3. TBWA
4. Mother
5. AKQA
6. Goodby, Silverstein & Partners
7. Edelman
8. Weber Shandwick
9. BBH
10. BBDO Worldwide
11. GDS&M Ogilvy & Mather Worldwide
12. Bozell Worldwide Grey Advertising
13. The Omincon Group
14. Saatchi & Saatchi
15. DDB Needham Worldwide
16. Martin Agency TBWA/Chiat/Day
17. Deutsch
18. Martin Williams
19. Wieden & Kennedy
20. FCB Worldwide
21. McCann-Erickson Worldwide
22. The Wunderman Group
23. Y&R Advertising
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