Do you really think mimicking nature and being socially responsible can help businesses make more profit?
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QUESTION 1
There is an old joke about integrity. It goes like this: If you want hire an employee you want them to have three qualities: energy, intelligence, and integrity. And if they do not have integrity, you want them to be lazy and stupid, otherwise they will rob you blind. In the business world, people assume you are honest until you prove otherwise. Maintaining an honest and ethical environment is critical. You will not last long if you lie, cheat, steal, and cut corners. You will not last long if you fail on promises and cannot communicate effectively. Also, due to the increasing impact of global interactions, environmentalism is considered an ethical issue. If you make a profit by polluting you are unethical. This most likely is rightly so. For example: The subsistence lifestyle in Alaska is threatened by actions of individuals on the far side of the planet. Interestingly, being environmentally friendly can increase profit.
Ray Anderson, who owned a carpet company, challenged his engineers to go into the woods and “see how nature covers the floor and don’t come back with pictures of leaves.” The engineers concluded that “nature is random.” As a result the company stopped creating carpet patterns that required delicate designs. They were able to decrease design costs, manufacturing costs, installation costs, and waste by thinking differently. Watch the video:
https://www.youtube.com/watch?v=9qrQKA0xMko&list=PLcajGbMbGvURINjHbOzQMcC03cy37j38-&index=5
Do you really think mimicking nature and being socially responsible can help businesses make more profit?
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