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PESTEL Analysis of Education Industry ESSAY

PESTEL Analysis of Education Industry

Education industry is going through constant changes and knowledge is becoming more advanced as years pass by. Information technology is offering new forms of interactive education that blossoms every day to a system that offers everyone an opportunity to learn just about anything, anywhere and at any time. Therefore, for stakeholders in the education industry , there is need to assess the environment as discussed in this PESTEL analysis of education industry.

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PESTEL analysis for education industry is a tool that helps the management, staff and governors to analyze school environment and the way in which it can affect its future. This is in terms of planning, finance and management decisions. It also helps them to carry out a comprehensive analysis of opportunities and threats for quality operational planning in the educational environment. Below is a PESTEL analysis of education sector.
Political

Many schools are being privatized thus affecting profitability
Government initiatives create risks that a school may not be able to deliver the policy as expected or, it can be easily diverted away from local relevant authorities
Changes to skills needed from a teacher
There are also changes in curriculum especially with short lead times
Requirements to be self-financing and self-managing

Economic factors

Local or central government funding decisions that affect schools and establishment of funds
Closure of a local education industry that can affect fund raising plans
Ability of parents to raise finances for extracurricular activities

Ability to invest surpluses and savings
The need to operate and manage after school clubs
The cost of different resources is also relatively high including resources for staff, technology solutions and staff
Shortages of international and national market resources or materials
Over provision of school locations in the area leading to competition from neighboring institutions
The risk of key members of staff moving to new schools

Social

Decline in birth rate thus reducing the number of children joining schools
Changes in local population causing decrease or increase number of students
Demographic changes also affect pupil enrollment
Closure of local companies offer employment
Risk of inability to attract the right staff
Emergence of social networks that can be used to fulfill different educational needs
Integration of disabled students and local community
Increase in parental power enabling parents to have a say over their children schools
Information is easily accessible to students due to availability of internet

Technological

There are many changes to educational tools required in modern day. There is also risk of choosing the wrong technology such as open source and windows. Others include;

New computer viruses that can also affect school operations
Internet poses disturbing information, illegal images online thus affecting ICT Security measures among others
Shift from paper based books to e book readers
Risk of computer hardware and software being outdated and lack of enough time

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