MKTG 430 Course Project

MKTG 430 Course Project

This international marketing plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a global product of your choice. It also helps you develop a strong business-oriented written proposal and communication expertise. As the course progresses, you will be developing each of the elements of this marketing plan. Good marketing plans come in many different formats.

Check your essay before you submit. See exactly what your professor sees.

See your AI and plagiarism results before your instructor does.Get the exact same report your professor uses. Trusted by 50,000+ students worldwide.

Get Plagiarism Report Humanize My Essay

For this plan you are marketing an existing product to a country different than where you live. Ideally the product should not be in the country already.

You can use the Internet, online library resources, and other electronic sources available to you. You also have many other sources of potential information:

• Internal, non-proprietary company information
• Consider calling competitors for product and company information
• Conduct a literature search at the library
• Review periodicals for articles and advertisements

Content grading will look at clarity of thinking, understanding and application of basic marketing principles, and creative but realistic use of marketing tools. Explorations of your options and choices are an important part of your demonstration of your mastery of this proposal. Your instructor will look at your plan from the point of view of a business proposal. Have you thought through and considered your options and the details of your proposal? Have you looked at the entire strategy, the “big picture” while still considering the more detailed elements that make for a successful implementation?

All submissions must be typed and double-spaced. Proper spelling, grammar, clarity, and style appropriate for a business proposal are expected and will be graded. The final International Marketing Plan should be minimum 15-20 pages in length.

This International Marketing Plan will make the course come alive! You, your fellow students, and your instructor will work together to make this a living, breathing application of the marketing principles you will learn during the course.