Microsoft as a Global Brand
MICROSOFT CORPORATION
Global Myth
“Computers have become household products,” Haxthausen says. “If you have a computer in your house, most likely it has Microsoft [software]. There’s a scale effect there that happens.”
Domination in the Technology Industry
One of the reasons why Microsoft has actually gained a space in the top ten global brands is because of its dominance in the technology industry. If you’re about to ask users about what operating system they are currently using, they would certainly say Microsoft. Now the question would be, why? Why choose Microsoft over Apple and any other Operating system to be installed in your PCs and even in your laptops?
The advantage of using a global brand is because of the identity that it creates, making its users belong to a certain group in a society. Microsoft acquired this through its leading position in the market that is undeniably true. Hardware companies now preferred to be acquainted with Microsoft as they view the partnership in their advantage. As a result, many hardware products now employed Microsoft as their operating system enabling the company to an increase in the number of their customers. As they sell their products, it is the same way they are selling Microsoft products.
It connects people
Since there is an existence of wide users of internet all over the world due to our generation’s technological necessity, people now are engaged in exploring what these technological inventions can bring us to. Fortunately, Microsoft has been able to become the primary source of how people can explore these technologies through offering an operating system packaged with different set of application software. This operating system is said to be a user-friendly OS which is why people preferred to use it over other operating system. Also, business entities are indulged to practice a centralized and uniform-based system for their day-to-day operation and so, Microsoft has made its way through of course the continuous……………………………..
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