Lille Tissages, S.A. Case Study
1. Should Lille Tissages Lower the price to FF15? (assume no intermediate prices are being considered.)
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Before the company makes the determination to reduce the price to FF15, it must take into account the variable costs and resulting profit margin of producing Item 345.
Variable costs are determined by the volume of activity. As pointed out in the case, resources used to product 345 cannot be used to produce other products thus overhead costs can be directly traced to production of this particular item.
Fixed costs are not taken into account as they are not tied to volume of production or activity. Reducing the sale price will reduce the contribution margin. At the higher price, the contribution margin is 13.20 while at the lower price, the contribution margin decreases to 8.51.
|Sales Price=FF15 | |
|Units Sold |175000 |
|Margin per Unit |8.51 |
|Total |1489250 |
| | |
| | |
|Sales Price=FF20 | |
|Units Sold |75000 |
|Margin per Unit |13.2 |
|Total |990000 |
By lowering the price, 100,000 more units are sold but…
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