How is international retailing defined?
Answer the questions: Sources -Book: International Retailing Second edition (Brenda Sternsquist) – I attached power point slides containing guidence and info. – Use any other relieable source Questions: 1. How is international retailing defined? What distinguishes the internationalization of retailing from international retailing. 2. If you were to be transferred to a foreign country to establish and manage a retail business, how would cultural differences be a major element in your business activities? 3. Large scale retailers usually choose licensing rather than franchising when expanding in foreign countries. why would specialty stores be less likely to choose licensing and more likely to choose franchising? 4. What role do cultural proximity and geographical proximity play in retailer’s international expansion? 5. The two major strategic alternatives available for international retail expansion are global and multinational. List and explain the characteristics of these two strategies.
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