This group is thinking of opening a “green” business or purchasing an existing “green” business or purchasing a “green” franchise. A “green” business uses recycling, sustainable resources, renewable resources, etc. to serve the needs of environmentally conscious consumers who live in Lehigh or Carbon County. The business can be a goods producing business or a service business or a combination of the two.
Points to keep in mind when working on this project:
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What is the size of this population?
What is the employment status?
What is the family status?
What is the level of education does this group possess?
What is the dominant ethnic group?
Where do the majority of persons in the group reside?
County, city, township
Own home, parent’s home, apartment, etc.
What is the disposable income of this group?
What transportation does this group use most frequently?
What activities does this group routinely participate in as individuals or couples or groups?
Are there specific foods, apparel, electronics, entertainment activities, etc., to which this group is attracted?
What is the best method to market to this group?
How does this group make purchasing decisions?
“Green” points to consider:
What is the added cost of being “green”?
What is the average age of this population?
What disposable income would an environmentally conscious person be willing to spend to be environmentally responsible?
Are these consumers generally male or female? Or doesn’t gender have any influence?
Are there tax advantages inherent in your business or for a consumer using your product?
Are there government programs available to assist you in starting a “green” business?
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