Global and International Business Contexts essay

Global and International Business Contexts

Scenario: a consulting company employs you. Your company has been recently approached by a British company that is looking for new business opportunities overseas. One option that has been suggested to the board of directors is tourism industry in Sri Lanka. Your task is to evaluate the attractiveness of this industry; thereforeYou are required to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness of the Sri Lankan tourism industry.

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You do not need to write Executive Summary, Introduction and Conclusion

Part 1: Porter’s National Diamond Analysis (1500 Words)

Apply the extended version of Porter’s National Diamond (PND) model to the Sri Lankan tourism industry. An example will be provided below. You must follow as shown in the example, except put the country as Sri Lanka. After the PND is done, you are required to write a paragraph that summarizes the whole PND model.

*Figure 1: The Porter’s National Diamond example for NIGERIA

Part 2: Market Entry Strategy (1200 Words)

Based on your research and analysis of the country’s institutional environment, discuss the advantages, appropriateness and limitations of using Foreign Direct Investment (FDI) as an entry strategy to Sri Lankan tourism industry. You need to provide clear recommendations. Part 1 and 2 are related

For this one, please DO TAKE NOTE that you must research on the laws regarding business on said industry within Sri Lanka BEFORE deciding on which FDI to be used. Do not just make some FDI plan without looking at the policies / laws at that country. Also, You ARE NOT ALLOWED to discuss about exporting and licensingat all costs.

A scenario example for this part would be: If Sri Lanka law states that the foreign investor ownership cannot be more than 51%; then you must choose “Minority Joint Venture (JVs)” and “Acquisitions”.

*Figure 2: FDI modes for your reference

Part 3: Contemporary Management Issues (600 Words)

Discuss TWO key management issues that are identified in your analysis (Part 1 and Part 2) that should be taken into account before starting operations in the Sri Lankan tourism industry.