Country Evaluation PESTL
Country Evaluation
Pick a country other than your Home Country
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[Country of Origin] and conduct a PESTL
Analysis.
- Using PESTL analysis examine whether
International Business activities [International
Trade and Foreign Direct Investment] has
increased or decreased in the past 10 years.
- Has International Business contributed towards
the economic development/ GDP growth of the
country?What is PESTL Analysis
- P – Political Environment
- E – Economic Environment
- S – Socio-Cultural Environment
- T – Technological Environment
- L – Legal EnvironmentIndustry and Firm Analysis
- List the Main Economic Activities of the
country
- List the Main Export Industries of the
country
- Identify the Main Companies involved in
generating Export Turnover
- What role the Government has played in
enhancing the Global Competitiveness of
its firms and Industries?Please keep your analysis to 5 pages maximum –
double spaced and 12 inch font. You can present
the PESTL Analysis in a bullet point format.
Table and Figures to be provided in the
Appendix.
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