Theme:Winning Through “Positional” Advantage
case study name: Cemex: Global Competition in a Local Business
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Reading: Barnett, William “Discovery Trumps Planning
Background to students like this …
Your objective is to be competitive on the world stage. Since the creation of your organization changes have likely taken place within your company and in its markets. In the future, to remain competitive, your firm will need to continue to innovate. You know that supply chain management is key to your organization’s competitiveness. But how can you and the other leaders within your organization improve your organization’s ability to innovate and compete on the world stage, given what you know about your supply chain? To answer this question, we will over three sessions, review some of the fundamental ideas from the field of ‘strategic management,’ and conclude with the leadership implications of these ideas.
Winning Through “Positional” Advantage Some firms gain what is sometimes called a “positional” advantage – one based on what parts of the market they occupy. Such industries present opportunities to firms that are capable of operating globally. In this session, we investigate these opportunities by looking at the case of CEMEX. This company emerged over the past two decades from being a regional player in Mexico to one of the global leaders in its industry. CEMEX’s story illustrates how global market leadership is possible even when markets appear to be ‘purely’ local.
Questions: on Case: Cemex: Global Competition in a Local Business” Preparation
- Why are global companies emerging in the cement business? What is the advantage of being global in this business?
- After gaining scale in Mexico, CEMEX enters Spain. Why did many doubt CEMEX’s ability to add value to the Spanish acquisitions?
What did CEMEX find out about itself in this process?
- What do you make of CEMEX’s acquisitions in the US and Europe
4 please submit detailed case analysis of this case
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