Cemex case: The Southdown Offer
Please read the Cemex case, which you can find in Canvas under Modules. (I apologize that it is so marked up. I have had a deep engagement with it.) Imagine that you are an adviser to Lorenzo Zambrano, the CEO of Cemex. Write a memo to Zambrano addressing all of the following questions:
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1 – What would be the benefits and risks to Cemex of acquiring Southdown? In your answer refer to all of the following: the firm’s corporate strategy, global strategy, and business strategy; and its strategic resources, capabilities, and core competency.
2 – How much should Cemex pay for Southdown?
3 – If the acquisition is completed, what should Cemex’s next steps be?
Your memo should be no more than 750 words. Please submit it as a Word file through Canvas.
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