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Business Plan

Business Plan

I need you to combine the information from the attachments and make a 12 page Business Report

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  • Description of Business (15 pts.)
General description of the business you are proposing, including:
    • Name of business and detailed description; the business concept; what needs does the product meet and who has these needs?
    • Type of business: (sole proprietorship, partnership, corporation) describe why you have chosen this form of ownership
    • Competitive differentiation (how is your product/service different from
others?)
    • What is the historical, current and possible future status of the industry?
  • Regulatory and Risk Analysis (10 pts.)
The legal considerations likely required for your business. Are there any special concerns you may have to consider?
  • Location Analysis (10 pts.)
    • Where will you locate your business and why?
    • Why this state, city and specific site?
  • Management Analysis (15 pts.)
    • How will the project be managed?
    • Who are the managers and how are they qualified to make this business a success?
    • What is needed with respect to staff?
    • What needs to be considered with respect to operations? (special equipment, contracts, suppliers, maintenance)
  • Market Analysis (15 pts.)
This section should include:
    • Market segmentation – Market segments and target market: specifically describes the market segment(s) and target market(s) in terms of demographics, psychographics, and geographic location. Narrow it down to a manageable size. What common characteristics will make a difference in their purchasing/participation behavior?
    • Competition analysis – Who are your competitors in general? Mainly, how do you differ (product/service differentiation) from competitors (benefits offered, target market(s), product, service, quality, price, promotion, image, distribution?)
    • Promotion – What forms of media are you considering? What approach will you use initially?
  • Conclusion/Summary (10 pts.)
    • Does this sound like a good idea?
    • In your profile of a related business, what helpful insight did you gain for creating your own business concept?
  • Clarity, Spelling, Grammar (10 pts.)

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