BUs421 Final project

BUs421 Final project

BUs421 Final project, Throughout the course you have been using the concepts and tools of strategic analysis and management to answer questions about particular case studies. For your final project you will draw on this experience to writean original analytical reportwith the intention of making recommendations to theCEO of a company.

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Your report and recommendations will be based one ofthe three following scenarios listed below. You can choose which one you would like to analyze.

Your report will require you to do quite a bit of research on your own (primarily on the Internet), formulatepositions on particular issues, and to justify those positions in a formal document prepared for your target audience. Thus, the productionof your report will require critical thinking and your final draft should display goodcommunication (persuasive) skills.

Your Report

Write an analytical report with the intention of making a recommendation to the CEO of the relevant company according to which case scenario you choose to work on.

For your report, you will need to:

? Identify key issues in the case scenario you choose ? Analyze and evaluate the issues you identify ? Research the company, organizations, industry, and the operating environment, etc. involved ? Recommend an action plan to management

When writing your report, follow the textbook publisher’s“A Guide to Case Analysis”, at:http://highered.mcgraw- hill.com/sites/0078112729/student_view0/case_support.html

Course Syllabus—Appendix S-35

Also, be sure to cite all sources and to format the report according to APAguidelines (see alsoDocumentation Rules andCitation Styles).

Your final Project will be assessed on the criteria listed in the following rubric: Final Project Evaluation Rubric

Your report should include, in the front, a one-page executive summary. Cite references at the end of your report. The entire report must not exceed 10 pages, single-typed space. Refer to the guidelines on how to write a case analysis.

Case Scenario # 1

Given the increasing regulations of the Internet and email by the Government of China, recommend to the CEO of Google whether the company should continue to operate in China, the world’s fastest and among the largest growth markets.

Case Scenario #2

Given the likelihood of huge cuts in the procurement of military equipment by the U.S. government over the next 10 years, recommend to the CEO of Lockheed Martin how the company should prepare for the loss of its most important customer.

Case Scenario #3

Given the damage to a nuclear power plant caused by an earthquake and tsunami and the real and potential danger of radiation leak, recommend to the CEO of an utility company whether it should continue to rely on nuclear power plants for electricity or base its electricity generation on fossil fuels instead.

Submitting Your Report

When you are ready to submit your report go to the Submit Assignments area of the course and use the link provided. Consult the course Calendar for due dates.