Assignment 1: Club Event The client Jenny, of Molten Lava, has asked for another small show, this one to be in a popular dance club that is a perfect place for customers to wear clothes from the store. Part 1 You are learning about promoting a fashion show and how important the distribution of the fashion show invitations is. In a minimum of 400 words, address the following in a Microsoft Word document: You have been asked by Ms. Starling to determine whether a show can be successfully marketed without this direct marketing tool. Discuss and justify a response by supporting it with at least one real-life example. Is the need for this marketing tool, an invitation, different for different types of fashion shows, such as theatrical-type shows, charity shows, and runway productions? Discuss and support your responses with specific examples and/or research. Are the graphic style and distribution of the event invitation changing due to the advent of social media outlets? Or are those, too, driven by the types of shows and target audiences? Part 2 The venue for the fashion show is a popular dance club in the city. The client and the club owner want to stage the runway along the center of the nightclub. The plan is to arrange the seating around the runway in four rows, A to D—row A being closest to the runway and row D being the farthest from it. In row A, the first chair from the left will be numbered 1A, the chair placed next to it would be 2A, and so on. Create a guest list for the show by correctly selecting the seating and RSVP option for each of the guests. Here are the guests that you will want to invite for the show: Celebrities and TV personalities: Joseph Taylor, Sandra Anderson, Sharon White, and Christopher Martin Retail buyers: Edward Lee, Kimberly Lopez, Brenda Hill, Kevin Scott, Amy Green, and Timothy Baker Press members: Eric Garcia, Rebecca Martinez, Larry Rodriguez, Stephanie Clark, and Frank Walker Friends of the designers: Paula Allen, Adam Young, Jennifer Hernandez, Herschel King, and Ruby Wright Generate the seating arrangement chart for the fashion show. In about 200 words (add this to the paper you created for Part 1), explain the reason for your arrangement. Make sure you use MLA format to cite references and use correct grammar, language, and word choice. Assignment 1 Grading Criteria Maximum Points Content Discussed the importance and distribution of fashion show invitations. Justified the response with at least one real-life example. 5 Discussed if this marketing tool should be different for different types of fashion shows. Justified the response with examples and/or research. 5 Created a guest list for the show by correctly selecting the seating and RSVP option for each of the guests. 5 Discussed why the seating suggested would be appropriate for the success of the show. 5 Justified the responses by stating how the suggestion will add to the success of the fashion show. 5 Discussed how improper placement can have a negative effect on the successful outcome of a fashion show. 5 Format Used Microsoft Word with double-spaced lines and 12 point font, keeping 1″ margins on all four sides. Used standard rules of English spelling, grammar, punctuation, mechanics, syntax, and sentence construction to communicate ideas and opinions explicitly and clearly in writing. 5 Cited sources using the correct MLA format. 5 Participation Commented on at least two classmates’ assignments with specific remarks within forty-eight hours of the assignment deadline—by Tuesday, December 6, 2016—using at least 150 words for each response. 5 Ensured that the comments included at least two of the following: Questions regarding the content of the assignment Observations regarding the content of the assignment Additional research to enrich and advance the discussion Constructive feedback to assist classmates with improving their work Used vocabulary and topics from the text and lecture to support your discussion and cited sources in MLA format. 5 Total: 50
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