3) You are directed to study the factors that are larger societal forces

3) You are directed to study the factors that are larger societal forces that affect your company– demographic, economic, natural, technological, political, and cultural. What are you studying?

A)the macroenvironment

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B)the microenvironment

C)the marketing environment

D)the marketing mix

E)the global environment

4) Which of the following is NOT a type of factor in a company’s macroenvironment?

A)demographic

B)economic

C)technological

D)competitor

E)political

5) All of the groups within a company are called the ________.

A)culture

B)diversity

C)internal environment

D)climate

E)range

6) Which type oforganization helps companies to stock and move goods from their points of origin to their destination?

A)financial intermediary

B)physicaldistribution firm

C)marketing service firm

D)reseller

E)supplier

7) Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

A)financial intermediaries

B)physicaldistribution firms

C)marketing service agencies

D)resellers

E)wholesalers

8) A company’s marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization’s ability to achieve its objectives.

A)teams

B)audiences

C)markets

D)publics

E)intermediaries

9) Which of the following is NOT an example of a public that is part of a company’s marketing environment?

A)financial

B)media

C)government

D)citizen-action

E)marketing department

10) A radio station that carries news, features, and editorialopinions about your area is best classified as which type of public?

A)financial

B)media

C)citizen-action

D)local

E)regional

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11) Consumer organizations and environmental groups are examples of________ publics.

A)general

B)local

C)government

D)citizen-action

E)media

12) Workers, managers, and members ofthe board ofdirectors are all part ofa company’s

________.

A)generalpublic

B)internal public

C)localpublic

D)intermediary public

E)market public

13) Percy Originalcaters to a market of individuals and households that buy goods and services for personal consumption. What type of market doesPercy Original cater to?

A)business

B)reseller

C)government

D)consumer

E)marketing intermediary

14) Which type of market buys goods and services to produce public services or to transfer them to others who need them?

A)government

B)reseller

C)wholesale

D)consumer

E)retail

15) Members of which type of market buy goods and services for further processing or for use in the production process?

A)business

B)reseller

C)wholesale

D)consumer

E)retail

16) Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?

A)business

B)reseller

C)wholesale

D)consumer

E)retail

17) Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?

A)demographic

B)psychographic

C)economic

D)geographic

E)cultural

18) The three largest age groups in America are the baby boomers, Generation Xers, and

________.

A)seniors

B)Millennials

C)teens

D)tweens

E)toddlers

19) The most important demographic trend in the United States is the ________.

A)changing age structure of the population

B)mobility of the population

C)slowing birth rate

D)increasing growth in professional jobs

E)changing structure of the family

20) The youngest of the baby boomers are now in their ________.

A)late 20s

B)mid-20s

C)mid-40s

D)early 50s

E)early 60s

21) Which of the following is the most commercially influential American demographic age group today?

A)Generation X

B)baby boomers

C)Millennials

D)seniors

E)tweens

22) Which of the following descriptions most accurately characterizes the baby boomers?

A)They are aging and slowing down.

B)They are a shrinking market for new housing and home remodeling.

C)They are past their peak earning and spending years.

D)They hold 75% ofthe country’s financial assets.

E)They were largely unaffected by the recent recession.

Answer: D

23) Which demographic group was once labeled “the MTV generation” but has become the most educated generation to date?

A)Generation X

B)Millennials

C)Generation Y

D)baby boomers

E)teenagers

24) Which of the following descriptions most accurately characterizes Gen Xers?

A)There are more Gen Xers than Millennials.

B)They were the first generation of latchkey kids.

C)They tend to put career before family.

D)They are more interested in acquiring goods than having experiences.

E)They rarely research a product before purchasing it.

25) Which demographic group is also referred to as the echo boomers?

A)Generation X

B)Millennials

C)Generation Z

D)Baby boomers

E)Baby busters

26) Which demographic group includes large tween and teen markets?

A)Generation X

B)Millennials

C)baby busters

D)baby boomers

E)the elderly

.

27) Which of the following descriptions most accurately characterizes Millennials?

A)They are children ofbaby boomers.

B)They are not as technologically savvy as Gen Xers are.

C)They have reached their peak earning and spending years.

D)They were once labeled “the MTV generation.”

E)They have graduated from college and are taking over positions ofpower in the business world.

28) Which demographic group is characterized by a total fluency and comfort with computer, digital, and Internet technology?

A)Generation X

B)Millennials

C)the elderly

D)Generation Z

E)baby boomers

29) Which of the following demographic groups has NOT seen a percentage increase in the past 50 years?

A)women staying at home with their children

B)men staying at home with their children

C)nontraditional households

D)nonfamily households

E)women working outside of the home

30) The number of________ households is now growing faster than the number of________

households.

A)traditional; nontraditional

B)large; traditional

C)nontraditional; smaller

D)nontraditional; traditional

E)male-dominant; female-dominant

31) In 1950, women made up less than 40 percent of the workforce; now they make up

________.

A)35 percent

B)40 percent

C)43 percent

D)46 percent

E)59 percent

32) Americans are very mobile. Over the past two decades, the U.S. population has shifted most heavily toward the ________ states.

A)Midwestern

B)Northwestern

C)Sunbelt

D)Southeastern

E)Northeastern

.

33) Which of the following geographical areas has NOT experienced a recent population increase?

A)micropolitan areas

B)suburbs

C)the West

D)the Northeast

E)the South