1. From the e-Activity, project how marketing to segment of the stay-at-home dads will affect the buying behavior of their children in years to come. Determine two ways to counteract or foster the positive or negative influences for products that you believe may be affected.
2. Examine how communication strategies work in conjunction with reference groups. Select two different reference groups, and determine whether reference group communication assists or inhibits the consumption process.
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Market Strategy and Cross Cultural variation” Please respond to the following:
1. Examine two ways in which advertising can change the consumer’s perception of a product and thereby affect the decision to purchase. Support your answer with examples.
2. Propose one strategic idea that could launch a regionally famous American product into the global market. Provide two examples to support your idea, and determine whether your approach would or would not work for every country. Support your response.
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