1. Planning, implementation,

1. Planning, implementation, and control are basic jobs of all managers. True False

2. Controlling the marketing plan is the first step of the marketing management process. True False

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3. The three basic jobs in the marketing management process are planning, implementation, and control. True False

4. The marketing management process consists of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans. True False

5. Strategic planning is a top management job that includes planning only for marketing. True False

6. Strategic planning is the managerial process of developing and maintaining a match between an organization’s resources and its market opportunities. True False

7. Strategic (management) planning is a managerial process of developing and maintaining a match between the resources of the production department and its product opportunities. True False

8. Finding attractive opportunities and developing profitable marketing strategies are the tasks included in the marketing manager’s marketing strategy planning job. True False

9. Marketing strategy planning is the process of deciding how best to sell the products the firm produces. True False

10. A marketing strategy specifies a target market and a related marketing mix. True False

11. A marketing strategy is composed of two interrelated parts–a target market and a marketing mix. True False

12. A marketing strategy is composed of two interrelated parts–planning and implementation. True False

13. The two parts of a marketing strategy are an attractive opportunity and a target market. True False

14. A target market consists of a group of consumers who are usually quite different. True False

15. A marketing mix consists of the uncontrollable variables which a company puts together to satisfy a target market. True False

16. Target marketing aims a marketing mix at some specific target customers. True False

BASIC MARKETING A Marketing Strategy Planning Approach Perreault Jr 19th Edition Test Bank

BASIC MARKETING A Marketing Strategy Planning Approach Perreault Jr 19th Edition Test Bank

17. Mass marketing means focusing on some specific customers, as opposed to assuming that everyone is the same and will want whatever the firm offers. True False

18. The mass marketing approach is more production-oriented than marketing-oriented. True False

19. The terms mass marketing and mass marketers mean the same thing. True False

20. “Mass marketers” like Target usually try to aim at clearly defined target markets. True False

21. The problem with target marketing is that it limits the firm to small market segments. True False

22. Potential customers are all alike. True False

23. The four “Ps” are: Product, Promotion, Price, and Personnel. True False

24. The “four Ps” of the marketing mix are Product, Position, Promotion, and Price. True False

25. The “four Ps” of the marketing mix are People, Products, Price, and Promotion. True False